Fine tune the TITLE tag to increase traffic to the site
Improving the TITLE tag is one technique that applies to just about all the search engines. The appearance of key words within the page title is one of the biggest factors determining a Web site's score in many engines. It's surprising how many Web sites have simple, unimaginative titles like "Bob's Home Page" that don't utilize keywords at all. In fact, it's not unusual to see entire Web sites that use the same title on every page in the site. Changing page titles to include some of the site's key words can greatly increase the chance that a page will appear with a strong ranking in a query for those key words.
Create gateway pages that are specific to the focus of each site
Key word selection must be done carefully with great forethought and understanding of the search engine's selection criteria for key words. The larger the number of key words that are used, the more the relevance of any one key word is diluted. One way to get around this is to create gateway pages.
Gateway pages are designed specifically for submission to a search engine. They should be tuned with a specific set of key words, boosting the chance that these key words will be given a heavy weight. To do this, several copies of a page should be made, one for each set of key words. These pages will be used as entry points only, to help people find the site, therefore, they don't need to fit within the normal structure of the site. This provides the page developer with greater flexibility in establishing key words and tags that will encourage a stronger ranking with the search engines. Each gateway page then can be submitted separately to the search engines.
